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Erdeni Matkhanov — Growth & GTM, Toronto

I build the machines that turn pipeline into revenue.

B2B SaaS marketer for outbound, paid and analytics. I was on the team at Maildoso while it doubled to ~8,000 customers. Now I'm rebuilding those workflows with AI.

+27%
MRR from a pricing-page A/B test
100k
Prospects in one cold email campaign
2×
Customer growth during my tenure (4k → 8k)

Stack I ship with

  • Claude
  • Apollo
  • Instantly
  • LeadMagic
  • LinkedIn Ads
  • Meta Ads
  • VWO
  • ChartMogul
  • Google Analytics
  • Customer.io
  • Figma
  • Tilda
01

Practice

Fig. 1 — The pipeline live
  1. 01 Apollo Build the ICP list
  2. 02 LeadMagic Enrich & verify
  3. 03 Claude Research & personalize
  4. 04 Instantly Sequence & send
  5. 05 ChartMogul Measure MRR

→ Revenue

  1. i.

    Outbound systems

    Lead lists, enrichment, copy, sequencing and deliverability for cold email campaigns of 5,000–100,000 prospects.

    Apollo · LeadMagic · Instantly

    Proof 100k-prospect campaigns

  2. ii.

    Paid & attribution

    LinkedIn and Meta ads run end to end, with thank-you-page conversion tracking that tied spend to revenue and moved budget to LinkedIn retargeting.

    LinkedIn Ads · Meta Ads · VWO

    Proof Spend tied to revenue

  3. iii.

    Growth analytics & CRO

    Pricing-page experiments and a weekly MRR report for the Head of Marketing, broken down by channel and by region.

    VWO · ChartMogul · CRM

    Proof +27% MRR from one test

  4. iv.

    AI automation

    Rebuilding research, personalization, content and reporting workflows with LLMs, so one marketer can do the work of a team.

    Claude · Arvow · learning Clay & n8n

    Proof 50+ AI-assisted SEO articles

02

Selected work

All work →
  1. 01

    AI outbound engine: Clay enrichment + LLM first lines

    Planned · 2026

  2. 02

    Webinar → content pipeline in n8n

    Planned · 2026

03

From the blog

All posts →
04

Track record

Full resume →
  1. 2025 —

    Marketing Associate

    Maildoso

    Outbound, paid social, CRO, SEO and weekly MRR reporting at a B2B SaaS startup.

  2. 2025

    Marketing Intern

    Maildoso

    Cold email infrastructure, 50+ ad creatives, landing pages, webinar content.

  3. 2022 — 24

    Coach & Marketing Assistant

    Umoja Soccer School

    Ran Instagram and newsletters; retention 5% above school average.

  4. 2022 — 26

    BComm, Marketing Management

    Toronto Metropolitan University

    Ted Rogers School of Management. 2nd place, Strategic Marketing Simulation.

05

Toolkit

Used in my work

  • Claude
  • Apollo
  • Instantly
  • LeadMagic
  • LinkedIn Ads
  • Meta Ads
  • VWO
  • ChartMogul
  • Google Analytics
  • Customer.io
  • Figma
  • Tilda

Learning next

  • n8n
  • Clay
  • HubSpot
  • Zapier

Get in touch

Hiring for growth, GTM or AI marketing?

matkhanove@gmail.com

Based in Toronto · open to hybrid, on-site or remote.